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UK Against Fluoridation

Wednesday, May 23, 2018

House of Lords Dental Health

Photo of Lord PalmerLord Palmer Crossbench

To ask Her Majesty's Government what plans they have to ensure that all Government health campaign messaging is comprehensive, particularly in regard to dental health.


Photo of Lord O'ShaughnessyLord O'ShaughnessyThe Parliamentary Under-Secretary for Health and Social Care

Public Health England’s (PHE) health campaigns are developed with expert guidance from the relevant PHE teams to ensure messaging is comprehensive and evidence-based.
Change4Life is PHE’s flagship social marketing campaign, inspiring families to eat well and move more. Dental health content is included in the campaign and has been developed with guidance from PHE’s Diet and Obesity and Dental Public Health teams. The Top tips for teeth dental toolkit includes materials to help support dental professionals in their engagement with parents. The toolkit focuses on delivering three key messages to parents: cut down on sugar; brush twice a day with a fluoride toothpaste; and visit the dentist regularly. The toolkit is available for National Health Service dental practices to order.
The Start4Life Information Service for Parents email programme also encourages pregnant women to take up free dental care and advises expectant and new parents on caring for the oral health of their babies and young children.
In addition, NHS England has launched Starting Well: A Smile4Life Initiative. This programme of dental practice-based initiatives aims to reduce oral health inequalities and improve oral health in children under the age of five years. The programme has been launched in 13 high priority areas chosen on the basis of decay experience at a local authority area level, existing oral health improvement plans and trends in oral health.

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